Veranstaltungen

 

Time	Talk / Panel
09.00-09.15	Welcome and introduction
09.15-09.55	Audiobook markets in comparison - Swedish-German dialogue (Ann Steiner and Anke Vogel)
09.55-10.15	Panel discussion on differences and similarities
10.15-10.30	Break
10.30-11.30	German and Swedish Publishers’ Association Petra Ward (CEO Gyldendal Astra; board member, Swedish Publishers’ Association) “20 Years of Streaming Audiobooks – Conclusions From the Swedish Market of Early Adopters” Kathrin Rüstig (BookBeat), IG Hörbuch / Börsenverein des deutschen Buchhandels panel discussion with moderator
11.30–11.45	Coffee break
11.45-12.45	Shifting Sounds? How do audiobooks change literary/book aesthetics? Sara Tanderup Linkis, “Sound Strategies. Producing Texts for Audio in Sweden”(University of Lund) Hörbuch Hamburg (Bonnier Group), Colin Hauer (Anke) Moderator: Jana Rüegg
12.45-01.45	Lunch break
01.45-02.45	Perspectives from the (audio) book industry (lightning talks and panel discussion) NN Bookwire - Christian Kessler NN with digital Q&A-Session Moderator: Gerhard Lauer (tbc)
02.45-03.00	Break
03.00-04.00	The Platformization of Book Selling and Reading Karl Berglund (Uppsala University) “From Sold Books to Streamed Minutes: On Platformization, Data, and the New Business Models of Publishing” (15 min) Sven Stollfuss (Leipzig) “Audible, BookBeat, Spotify & Co.: The German Audiobook Market in the Context of Platformization and Digital Book Cultures” (15 min) Discussion (30 min) Moderator: Anke Vogel
04.00	End of event

 

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Minds, Myths and Machines

Rewiring the Publishing Industry

24 to 25 June 2026​

We are delighted to announce that By the Book11 will take place in Mainz in Germany.

The publishing industry stands at a critical juncture where technological advancement and evolving reader expectations present unprecedented challenges for publishers. By the Book11 focuses on the necessity for publishing infrastructures to adapt in order to support new forms of storytelling and reader interaction, whilst preserving the role of publishers as content curators and maintaining profitability. The conference will explore how digital transformation, in particular the growth of artificial intelligence, and new business models are reshaping editorial processes, content creation, book marketing and reader engagement, while also examining some common industry myths.

The By the Book conference, now in its eleventh edition, serves as a nexus for industry experts, educators and researchers to explore key aspects of book publishing and to advance the discipline of publishing studies. By the Book integrates academic insights with industry perspectives. Contributions can take different forms to accommodate for the range of academic and industry voices that make By the Book such a unique conference. In past years, our discussions have covered themes from the art of curation to the intricate dynamics within the publishing sector.

For full information please download the Call for Papers

Travel Information

Delegates should pay for their own travel and accommodation.