| Time | Talk / Panel |
| 09.00-09.15 | Welcome and introduction |
| 09.15-09.55 |
Audiobook markets in comparison - Swedish-German dialogue (Ann Steiner and Anke Vogel) |
| 09.55-10.15 | Panel discussion on differences and similarities |
| 10.15-10.30 | Break |
| 10.30-11.30 |
German and Swedish Publishers’ Association Petra Ward (CEO Gyldendal Astra; board member, Swedish Publishers’ Association) “20 Years of Streaming Audiobooks – Conclusions From the Swedish Market of Early Adopters” Kathrin Rüstig (BookBeat), IG Hörbuch / Börsenverein des deutschen Buchhandels panel discussion with moderator |
| 11.30–11.45 | Coffee break |
| 11.45-12.45 |
Shifting Sounds? How do audiobooks change literary/book aesthetics? Sara Tanderup Linkis, “Sound Strategies. Producing Texts for Audio in Sweden”(University of Lund) Hörbuch Hamburg (Bonnier Group), Colin Hauer (Anke) Moderator: Jana Rüegg |
| 12.45-01.45 | Lunch break |
| 01.45-02.45 |
Perspectives from the (audio) book industry (lightning talks and panel discussion) NN NN with digital Q&A-Session Moderator: Gerhard Lauer (tbc) |
| 02.45-03.00 | Break |
|
03.00-04.00 |
The Platformization of Book Selling and Reading Karl Berglund (Uppsala University) “From Sold Books to Streamed Minutes: On Platformization, Data, and the New Business Models of Publishing” (15 min) Sven Stollfuss (Leipzig) “Audible, BookBeat, Spotify & Co.: The German Audiobook Market in the Context of Platformization and Digital Book Cultures” (15 min) Discussion (30 min) Moderator: Anke Vogel |
| 04.00 | End of event |