S Verlagsstrategien (MA)
Dozent:innen: Prof. Dr. Christoph BläsiKurzname: Verlagsstrategien
Kurs-Nr.: 05.610.570
Kurstyp: Seminar
Digitale Lehre
-> LMS
Empfohlene Literatur
Strategic management and competitive advantage : concepts and cases / Jay B. Barney ; William S. Hesterly; Strategic management in the media : theory to practice / Lucy Küng
Inhalt
VERLAGSSTRATEGIEN: STRATEGIC MANAGEMENT IN PUBLISHING
In this *** English-language *** seminar, we will a) learn about analytical dimensions of strategic relevance for (media / book) businesses as well as corresponding strategic options (based on Barney/Hesterly and occasionally Küng) and – on the basis of this – b) work through relevant recent articles on strategic aspects of the book / media industry (from journals like Logos, Publishing Research Quarterly, etc.). As a result, students will be able to drill down in the face of selected contemporary industry observations on their own – by writing a (small) strategic analysis (as one option for the semester paper) …
Zusätzliche Informationen
!: Credits on the basis of („Leistungsnachweis“): presentation in the seminar („Referat / Teilsitzungsleitung“), semester paper („Hausarbeit“)
Termine
| Datum (Wochentag) | Zeit | Ort |
|---|---|---|
| 25.10.2022 (Dienstag) | 08:30 - 10:00 | 00 115 (K4) Übungsraum 9139 - Am Kisselberg |
| 08.11.2022 (Dienstag) | 08:30 - 10:00 | 00 115 (K4) Übungsraum 9139 - Am Kisselberg |
| 15.11.2022 (Dienstag) | 08:30 - 10:00 | 00 115 (K4) Übungsraum 9139 - Am Kisselberg |
| 22.11.2022 (Dienstag) | 08:30 - 10:00 | 00 115 (K4) Übungsraum 9139 - Am Kisselberg |
| 29.11.2022 (Dienstag) | 08:30 - 10:00 | 00 115 (K4) Übungsraum 9139 - Am Kisselberg |
| 06.12.2022 (Dienstag) | 08:30 - 10:00 | 00 115 (K4) Übungsraum 9139 - Am Kisselberg |
| 13.12.2022 (Dienstag) | 08:30 - 10:00 | 00 115 (K4) Übungsraum 9139 - Am Kisselberg |
| 20.12.2022 (Dienstag) | 08:30 - 10:00 | 00 115 (K4) Übungsraum 9139 - Am Kisselberg |
| 10.01.2023 (Dienstag) | 08:30 - 10:00 | 00 115 (K4) Übungsraum 9139 - Am Kisselberg |
| 17.01.2023 (Dienstag) | 08:30 - 10:00 | 00 115 (K4) Übungsraum 9139 - Am Kisselberg |
| 24.01.2023 (Dienstag) | 08:30 - 10:00 | 00 115 (K4) Übungsraum 9139 - Am Kisselberg |
| 31.01.2023 (Dienstag) | 08:30 - 10:00 | 00 115 (K4) Übungsraum 9139 - Am Kisselberg |
| 07.02.2023 (Dienstag) | 08:30 - 10:00 | 00 115 (K4) Übungsraum 9139 - Am Kisselberg |